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5 Pages Every Real Estate Website Must Have (If You Want More Calls and Leads)

Practical website checklist for real estate agents, realtors, and brokers in the USA

Quick answer: If your website is missing the right pages, visitors won’t know what to do next. These 5 pages make it easy for buyers and sellers to trust you, search homes, and contact you fast.

Why these 5 pages matter

A real estate website is not just “online business card.” In the USA, most people will check you online before they call or text. If your site feels confusing, slow, or missing key info, they leave and go to Zillow or another agent.

The goal is simple: make it easy for visitors to do one of these actions: search homes, request a showing, ask a question, or get a home value.

Quick checklist

  • Clear message: who you help + where you work
  • Fast contact options (form, call, text)
  • Home search that feels easy
  • Buyer and Seller guidance pages
  • Trust signals (reviews, recent sales, photos, short bio)

1) Home Page (Your “First Impression” Page)

Your home page should answer these questions in 5 seconds: Who are you? Where do you work? What should I do next?

What to include on the home page

  • Simple headline: “Helping buyers and sellers in [City/County/State]”
  • Search bar: let buyers start searching right away
  • Top areas: link to 6–10 neighborhoods/communities you focus on
  • Featured listings: 6–12 listings max (keep it clean)
  • Short bio + photo: human trust matters
  • Strong call-to-action: “Schedule a call” / “Get a home value”
  • Reviews: a few real client quotes

Tip: Keep the home page clean. Too many sections make people scroll without taking action.

2) Property Search Page (IDX/MLS Search)

This is the page most buyers want. If your website doesn’t have a strong search experience, you lose leads to big portals.

Must-have features on your search page

  • Fast filters (price, beds, baths, property type, status)
  • Map + list view (people love the map)
  • Save search + email alerts (great for returning visitors)
  • Clear buttons: “Request showing” and “Ask about this home”
  • Mobile-friendly listing cards (most traffic is mobile)

Lead idea: Add a small form on listing pages like: “Want the inside info on this home? I’ll send details.”

3) Buyer Page (Make Buyers Feel Safe Working With You)

Buyers need clarity. Many are nervous and don’t know the steps. A good buyer page turns a visitor into a real conversation.

What to put on your buyer page

  • 3–5 step process: consultation → search → tours → offer → closing
  • First-time buyer help (down payment, loan basics, timeline)
  • Mortgage calculator (simple and clean)
  • CTA: “Get a buyer plan” or “Book a 15-min call”
  • Short FAQ: inspections, earnest money, contingencies

Easy win: Offer a free “buyer checklist” PDF. It gives visitors a reason to leave their email.

4) Seller Page (Home Value + Listing Plan)

Sellers want one thing first: “What is my home worth?” Then they want to know your plan to sell it. Your seller page should do both.

What to include on your seller page

  • Home valuation form: address + a few questions
  • Your marketing plan (photos, video, MLS, open house, ads)
  • Pricing strategy (simple explanation)
  • Timeline overview: prep → list → showings → offer → close
  • CTA: “Request a pricing call” or “Get my home value”

Tip: Keep the form short. Long forms reduce leads.

5) Contact Page (Make It Easy to Reach You)

Your contact page should feel simple and friendly. Don’t hide the contact form. Don’t make people “hunt” for your phone number.

Best contact page layout

  • Short form (name, email/phone, message)
  • Click-to-call phone number
  • Service areas (cities/counties you cover)
  • Office address (if you have it) + Google map
  • Optional: a calendar link to book a call

Important: Put “Contact” in the top menu and also in the footer.

Bonus pages that help a lot

The 5 pages above are the foundation. If you want extra SEO and more long-term leads, these bonus pages are worth adding.

1) Neighborhood / Community Pages

Create pages for your key areas (example: “Homes for Sale in [Neighborhood]”). Add a short intro, map, listings, and local tips. These pages can rank well in Google over time.

2) Testimonials / Reviews Page

One page with real client reviews builds trust fast. Keep it simple: name, city, short quote.

3) Blog Page (Local SEO + Helpful Content)

Use blog posts to answer real questions people search, like: “How much down payment do I need in [State]?” or “What does closing cost include?”

FAQ

Do I need IDX/MLS on my real estate website?

If you want buyers to stay on your site and come back again, yes. A strong search page helps visitors browse listings, save favorites, and contact you from the listing page.

What is the most important page for leads?

Usually the Property Search and Seller Page. Buyers want to search. Sellers want a home value and a clear listing plan.

How many pages should a real estate website have?

Start with these 5. Then add community pages and helpful blogs over time. A simple site that answers real questions is better than a big site with weak content.

How can I get more Google traffic?

Create community pages and blog posts based on real search terms. Keep pages fast, mobile-friendly, and include clear titles like “Homes for Sale in [City]” or “Best neighborhoods in [City].”

Want help building these pages the right way?

If you’re a real estate agent or broker and you want a clean, fast website with IDX/MLS, lead forms, and a simple layout that makes people contact you—Codreox can help.

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